But manufacturing electronic products also leaves a carbon footprint, as well as the energy needed to power them. Electronic products such as phones and laptops are used over an over again, making it a renewable resource of sorts. On the surface, digital media does appear more sustainable. Over the past century, forest coverage in the northern part of the country, from Minnesota to Maine, has actually increased by 28% according to the United States Department of Agriculture's Forest Service. "What people often don't realize is that the paper-making process is sustainable, and claims to the contrary are misleading to the consumer," said Mark Pitts, executive director of printing-writing, at the American Forest And Paper Association (AFANDPA).Īccording to the organisation, more than 65% of paper in the US was recycled in 2012, making paper the nation's most recyclable commodity. While paper supply chains could certainly use an overhaul, some of the arguments against using paper are just plain wrong. Detractors claim paper manufacturing leads to mass deforestation and contributes significantly to greenhouse gas emissions. Paper has gotten a bad rap in recent years. Two Sides and its members naturally have a vested interest in preserving the paper industry, but the organization's campaign does raise an important question: Is going paperless really better for the environment? "We're challenging the environmental claims around electronic versus paper, and our arguments are that many things are not considered, such as sustainable forestry practices or the fact that a lot of people print at home," Riebel said. The non-profit wasn't permitted to disclose the names of the companies due to privacy issues, but Phil Riebel, president at Two Side US, said the organisations were all Fortune 500 companies - banks, telcos and utilities. Two Sides, a membership organization representing the paper and print industry, recently announced that it has convinced more than 20 major US companies to remove their "anti-paper" green claims when promoting e-billing as more environmentally friendly than paper.
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